Moral Psychology Research Lab · UBC Vancouver

Centre for
Applied
Moral
Psychology

We study how people form beliefs about fairness, justice, and social systems — and how those beliefs shape responses to inequality, AI, and institutions.

Research Areas
  • Moral Psychology of AI & Autonomous Vehicles 01
  • Religion, Prosociality & Belief 02
  • Economic Inequality & Poverty 03
  • Free Will Belief & Moral Judgment 04
  • Cultural Evolution of Morality 05
  • Privacy & Digital Ethics 06
  • Political Psychology 07
  • Moralization of Effort 08
Most Recent Publications
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Media
TED Talk
TED Talk
TED · May 2023
Does working hard really make you a good person?
NPR
Podcast
TED Radio Hour · NPR · Oct 2024
Rethinking Work — featuring Azim Shariff
Podcast
Podcast
Lean Out · May 2023
Even when ideologies align, people distrust politicized institutions
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People
Azim Shariff
Azim Shariff
Associate Professor & Canada 150 Research Chair
University of British Columbia
Azim Shariff is Associate Professor of Psychology and Canada 150 Research Chair of Moral Psychology at UBC, where he directs CAMP.
Graduate Students
Gabrielle Ibasco
Moral emotions, moral ideologies, social justice
Nick Kay
Macro-level drivers of rapid cultural change
Charul Maheshka
Well-being, social connection, moral information
Meet the full team →